Approch

We believe innovation starts with the consumer. We gain insights into their everyday lives to offer products as per their “Wellness Goals” and “Treatment Need”. We aim to bring differentiated, high-quality consumer healthcare products to as many people as possible, with our global business, scientific and technical know-how, and brilliant people.

Committed to scientific research and discovery

Science can improve health and well-being in so many ways, from the development of everyday convenience healthcare products to life-improving nutritional solutions. With a culture rooted in learning and productivity, our R&D members become technical masters who apply their skills to move healthcare from curative medicines to preventive supplements.

Consumer insights fuel innovation

Every day consumers use our products. Different countries have different needs and consumers’ shopping habits vary hugely. One-size-fits-all approach isn’t always best, so how do we adapt the shopping experience to meet each consumers’ needs?

We keep the consumer at the heart of everything we do. Our innovation is driven by Consumer Wellness Goals and Treatment Need. Wellness Goals that are challenges consumers set themselves by making healthy lifestyle choices and changes to accomplish a long-range goal. Treatment need refers to the specific care requirement contingent to a health concern.

By asking our consumers what matters to them, we keep innovating and evolving our products.

Importantly, this is not just about using our science to improve the products themselves – but also how the product is delivered. Whether it is Food Pills, or body care products, getting the product development right is essential to the consumer experience.